Behind the scenes at the Swimwear365 Press Launch
What a day we had last Wednesday! It was our press bus tour with gorgeous TOWIE star and face of Swimwear365, Sam Faiers, and our Swimwear style queen Helen Boyle. We stopped off for a photo-call in central London then interviews with some of the country’s top fashion and showbiz journalists.
The unmissable Swimwear365 bus played host for the day’s proceedings. Filled with rails of bikinis for the journalists to have a good rummage through and our models to try on, plus piles of delicious cupcakes and bubbly served by our very handsome male model, we brought a ray of Swimwear365 sunshine to London!
Sam arrived at 9am sharp positively glowing after her holiday in Dubai (we were all very jealous of that natural golden tan). As her make-up artist set to work putting on those famous Essex lashes, ready for her close-up, Sam had a brew and a good chat about her holiday.
Meanwhile on the upper deck of the bus, the models sat cosy in their white robes getting their hair and make-up done. Excitement started to build outside the bus, with some cheeky paps even trying to sneak some shots of Sam having her make-up done! You wouldn’t believe the lengths those paparazzi go to get their shot.
As the crowd of official photographers and curious passers-by crowded around the bus waiting for Sam’s arrival, the models stepped out, removed their robes and got into position. Then Sam came out, revealing her white studded bikini by Jette from the Swimwear365 SS12 range. The flashbulbs went crazy! There were shouts of “Sam look to your right!”, “Sam over here!” Sam worked it like a pro, posing with the models and on her own with lots of Swimwear365 goodies. They seriously earned our respect for braving the chilly London morning in their swimwear, while managing to look hot and glamorous at the same time….Not an easy feat!
After the photo-call and a hot cup of tea (with 2 sugars in case you were wondering) Sam was interviewed by everyone from the Daily Mail to Reveal magazine. As the bus stopped off at a couple more stops to meet more press, we attracted quite a crowd. Ever the down-to-earth TOWIE star, Sam was happy to pose for photos with everyone who asked.
It was great to spread the Swimwear365 message of great swimwear and the perfect style to everyone from passers-by on the street, right up to the national newspapers who published their stories about us before the afternoon was out (they’re so fast – it’s incredible!).
Take a look at our behind the scenes pics from the day, what do you think? What swimwear question would you have asked Sam?
Powered by Facebook Comments