But we all know, spending time at the beach isn’t just about lounging on the sand and swimming in the sea. There’s the beach bars and restaurants to think of too. Being on the beach you’ll want to stay ahead in the style stakes at all times. Here we’ve got a few tips for getting that perfect beach outfit.

Think of your feet

Sandals are the perfect choice for the beach.   Think open toe wedges or gladiator style sandals. Not only will they protect your feet on the hot sand you’ll look chic and stylish when making the move from beach to bar… and back again.

Stay big and bright in prints

We all know prints are one of the biggest trends for SS12. Whether swimwear or street fashion they’re everywhere this year. Even if you don’t opt for a vibrant print bikini you can still stay on trend with a print sun dress, tropical beach dress or bright maxi dress. Just slip it on over your bikini for the perfect look. Team with classic white, or clash with tropical print or bold floral.

Keep things classic

Prints are one thing, but if you’re going for a nautical theme with your swimwear this year, keep things chic, classic and understated. Opt for classic neutrals and maybe some stripes, but remember not to overdo it with the stripes. If you’re lucky enough to be on deck finish with some nautical ballerinas – even if you’re not on a yacht they’ll still complete the look perfectly.

Think versatile

To change up your beachside look why not opt for a dress with a little versatility? We’re thinking along the lines of a 4-in-1 dress – enabling you to keep everyone guessing with the option of working four different looks. Wear as a short or long bandeau dress, short or long skirt – or even match with a bikini or tailored top for those formal occasions away from the beach. Remember holiday style isn’t just about looking great – we also need to be savvy when it comes to packing, no one wants to go over the dreaded baggage allowance.

Whatever your destination and whatever your chosen look for the beach, choose from our stunning Holiday Fashion shop – we know you’ll look amazing!

Whether making a pool party entrance or hitting the beach in a hot summer spot you need something fantastic to look great, before you flaunt your figure in your swimwear.  This season, we’ve seen a definite shift in trends and styles, with many cover ups transformed into chic ready-to-wear styles that can double up as sweet summer staples.

So, what to pick? Our Holiday Fashion shop has the perfect items. Here are some of our favourites:

Tunics

These are one of the most popular styles of beach cover ups due to their simple yet chic design. Light, flowing fabrics are perfect to keep covered up and cool in the hot weather. They’re also easy to slip over your head and offer just enough coverage.

This season look out for tunics and kaftans in lightweight fabrics. Classic white tunics are a beach staple and set to once again be big this year. Also look out for dazzling prints and vibrant colours.

You can wear over your favourite swimsuit or with leggings for a flawless daytime look.

Dresses

There’s no doubt about it dresses are the most practical and versatile of beach cover ups. You can find them in all different sizes, lengths and silhouettes. Whatever your shape, you’ll be sure to find a beach dress that flatters and complements your body type.

This summer we’re really excited about bright, print dresses. Whether tropical print or bold floral, they’re the perfect accompaniment to the summer sun. Think stylish maxi-dresses or short casual chic dresses. Wear as a cover up on the beach or as your ideal summer outfit.

Playsuits and jumpsuits

This is one of the hottest styles for summer 2012. Both are perfect as beach cover ups and they’re perfect for enhancing your curves as well as creating a figure flattering silhouette.   Our range of playsuits are great for the beach, but ideal to wear throughout summer as well.