In the straight-laced forties it was controversial, in the swinging sixties it was sexy and in the current ‘teenies’ it’s a holiday must-have.
Love it or loath it, you can’t deny it - it’s a fashion item that needs to be celebrated which is why we pulled out all the stops to celebrate National Bikini Day on the 5th July.
On this day in 1946 the iconic two-piece was invented. We all love the bikini – from bandeau to triangle, prints to plains, skimpy to supportive – the beach staple is here to stay.
This is why we pulled out all the stops this National Bikini Day and you can now join us in celebrating everything there is to love about the bikini using the hashtag #LoveNBD
Body confidence and your thoughts on the bikini are important to us at Swimwear365.
We conducted a survey of over 2000 women to hear how you feel & what we can do to help your bikini confidence
It’s been a long time since the first star studded celebs stepped out in a bikini.... We asked you who did it best. Was it the babes of today or the A-listers from the past?
#6 Pamela Anderson
#7 Brigette Bardot
#8 Holly Willoughby
#9 Jennifer Lopez
#10 Beyonce
This is how people voted...
We asked you: If you could change one area of your body - what would it be?
49% of you lovely ladies are unhappy with your bodies
6 in 10 prefer all eyes off you when braving a bikini
BUT, 41% of you are happy with your swim ready bodies
The Beyonce-esque hourglass figure was the most desired body shape
Most of you believed you were a cute ‘n’ curvy pear shape
41% believe getting the “perfect” body IS achievable
65% of you felt you were under more pressure than men to look good on the beach
30% of you check out women’s bodies more than men’s
1. Your bikini fitting badly
2. People Staring
3. An unkept bikini line - eek!
4. Skinnier females nearby
5. People laughing
51% of you feel more comfortable wearing a bikini abroad rather than at home...
We agree - it’s far too cold for a bikini
in the UK!
Back in the seventies, I bought a white bikini for my holiday. First thing I did when I arrived at my hotel was jump straight into the pool. When I pulled myself out of the water, my bikini was no longer white... it was transparent! You could see EVERYTHING!
I went to a pool party and decided to show off my diving skills. Making sure everyone was watching, I did a spectacular dive. It was only when the lifeguard came over and handed me my bikini top I realised those looks weren’t in admiration for my dive...
Brave that bikini, be confident and enjoy feeling body beautiful all year round.
We’ll help you discover your body shape with our Shape Calculator. We’ll give you tips and tricks on what will and what won’t suit you and we’ll point you towards the swimwear that will make you stand tall, feel proud and channel your inner Raquel Welch!
